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A new conservative think-tank in Washington is launching its first campaign Wednesday with what could be a long-shot goal — persuading pro-business Republicans that they should cast a more skeptical eye on Wall Streetā€™s private equity firms and hedge funds.

American Compass, the brainchild of former Mitt Romney campaign staffer Oren Cass, wants to re-direct Republican policies to support businesses that make things and contribute to the real economy. The finance firms, the group worries, are engaging in ā€œCoin-Flip Capitalism,ā€ where their complicated, high-fee investment strategies gobble up money and business talent while generally performing worse than basic market indexes. That enriches fund managers, but does little to benefit society, American Compass says.

ā€œThe buying and selling of companies, the mergers and divestments, the hedging and leveraging, are not themselves valuable activity,ā€ the group warned in a bluntly worded primer laying out its Coin-Flip project. ā€œThey invent, create, build and provide nothing.ā€

Along with its primer, American Compass is releasing a ā€œReturn Counterā€ that will measure the performance of private equity, hedge funds and venture capital against industry benchmarks. ā€œHedge funds and venture capital have long underperformed public markets,ā€ the group noted, while buyout funds have kept pace with the S&P 500 over the past 10 years.

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