A billboard in London recently featured a bizarre advertisement for the multinational bank HSBC. It depicted an androgynous person applying mascara and a bold message: “Gender’s just too fluid for borders.”

HSBC would seem to have no business interest in gender theory, except that the bank, too, rejects borders. The bank lobbied aggressively against Brexit in 2016 and has protested the result ever since. The free flow of capital brooks no constraints.

The same goes for much of corporate behavior today. On this side of the pond, major corporations have aligned themselves publicly with progressive political and social causes, from LGBTQ+ pride and abortion rights to racial justice and climate change. American business long served as the archetypal bourgeois institution: meritocratic, buttoned-up, and reliably Republican.

But the U.S. Chamber of Commerce has since given up its old partisan loyalties, and woke corporate titans preach a new golden rule. As Apple Chief Executive Time Cook has said: “You don’t have to choose between doing well and doing good.” The pursuit of profit now follows the march for social justice.

Observers have struggled to make sense of these developments. But conservatives are justified in feeling betrayed just as progressives are right to be leery of their new corporate allies. Woke corporate activism, as the HSBC example attests, is primarily an attempt to launder self-interest through liberal ideology and to renege on actual obligations.

Continue Reading at The Dallas Morning News
Wells King
Wells King is the former research director at American Compass.
Recommended Reading
John A. Burtka IV on Building a Better Elite

On this episode, Oren Cass is joined by John A. Burtka IV to discuss how to cultivate and educate a better elite, what the “mirrors for princes” tradition has to teach today’s leaders, and aristo-populism.

Deputy Editor

Join our team working to restore an economic consensus that emphasizes the importance of family, community, and industry to the nation’s liberty and prosperity.

Oren Cass: “Trump is an inherently time-limited phenomenon”

The pro-worker policy wonk who wants to save the Republican Party from itself.